Join our dynamic team as a Digital Marketer and spearhead online marketing initiatives to drive brand awareness, engagement, and conversion. Utilize your expertise in SEO, SEM, social media, and analytics to optimize campaigns, enhance online presence, and generate leads.
JOB DESCRIPTION:
· Create and execute digital marketing plans aligned with business objectives to enhance brand visibility and engagement.
· Develop compelling content for various digital platforms including websites, social media, and email marketing campaigns.
· Optimize website content and structure to improve search engine rankings and drive organic traffic growth.
· Creative concepts of website design and social media post designs.
· Monitor and analyse digital marketing campaigns using analytics tools to measure effectiveness and identify areas for improvement.
· Manage paid advertising campaigns across platforms like Google Ads and social media to maximize ROI and reach the target audience.
· Encourage relationships with online communities, respond to customer inquiries, and leverage social listening tools to enhance brand reputation.
REQUIREMENTS:
• Bachelor in Digital Marketing, Communication, or a relevant degree
• Proven work experience as a digital marketer of at least 4 years
• Proficiency in SEO, SEM, and analytics tools to optimize digital campaigns for maximum visibility and ROI.
• Strong understanding of social media platforms and trends for effective audience engagement and brand promotion.
• Knowledge of email marketing strategies to nurture leads and maintain customer relationships.
• Experience with A/B testing and data analysis to continuously improve digital marketing strategies and tactics.
• Excellent communication and teamwork skills to collaborate with cross-functional teams and stakeholders for campaign success.