Requirements.
· Assist in the formulation of strategies to build a lasting digital connection with consumers.
· Plan and monitor the ongoing company presence on social media (Twitter, Facebook, etc.)
· Launch optimized online adverts through Google Adwords, Facebook, etc. to increase company and
brand awareness.
· Be actively involved in SEO efforts (keyword, image optimization, etc.)
· Prepare online newsletters and promotional emails and organize their distribution through various channels.
· Provide creative ideas for content marketing and update the website.
· Collaborate with designers to improve user experience.
· Measure performance using a variety of Web analytics tools (Google Analytics, Web Trends, etc.)
· Acquire insight into online marketing trends and keep strategies up-to-date.
· Maintain partnerships with media agencies and vendors.
· Plan and manage all phases of the digital marketing department including marketing database, email, and
display advertising campaigns.
· Improve and control campaign budgets.
· Design and maintain social media platforms.
· Provide detailed reports on our marketing campaign’s overall performance.
· Work with advertising and media experts to develop marketing outcomes.
· Recognize the newest trends and technologies affecting the industry.
· Assess important metrics that influence the website traffic, service quotas, and target audience.
· Run Facebook ads in the local market and US market.
· Operate with the team to brainstorm new and innovative growth plans.