Job Description
We are seeking a dynamic and experienced Digital Marketing Specialist with a strong background in SEO, search engine marketing, social media marketing, sales funnels, and B2B business branding. The ideal candidate will have at least 3 years of experience and a proven track record in lead generation. Additionally, the candidate will assist in website development and regularly contribute to blog posts.
Key Responsibilities:
- Develop and execute effective SEO strategies to improve organic search rankings and drive traffic to our website.
- Manage and optimize PPC campaigns across various search engines to maximize ROI.
- Create and implement social media marketing plans to increase brand awareness and engagement on platforms such as Facebook, LinkedIn, Instagram, and Twitter.
- Design and manage sales funnels to nurture leads and convert them into clients.
- Develop and maintain strong B2B branding strategies to enhance our market presence and reputation.
- Generate high-quality leads through various online and offline marketing channels.
- Assist in website development, ensuring SEO best practices are followed and content is optimized for user experience.
- Regularly write and publish blog posts to engage our audience and enhance our website's content.
- Monitor and analyze marketing metrics to evaluate campaign performance and identify areas for improvement.
- Collaborate with the sales and content teams to align marketing efforts with business goals.
- Stay up-to-date with the latest marketing trends, tools, and best practices.
Qualifications:
- Bachelor's degree in Marketing, Business Administration, or a related field.
- Minimum of 3 years of experience in SEO, search engine marketing, social media marketing, sales funnels, and B2B business branding.
- Proven lead generation experience with a strong portfolio of successful campaigns.
- Proficiency in digital marketing tools and platforms such as Google Ads, Google Analytics, SEO tools, and social media management tools.
- Experience in website development and content management.
- Excellent writing skills with the ability to create engaging and informative blog posts.
- Excellent communication and interpersonal skills.
- Strong analytical and problem-solving abilities.
- Ability to work independently and as part of a team in a fast-paced environment.
- Creative mindset with a keen eye for detail.