Job Description
We are on the lookout for an energetic and forward-thinking Digital and Brand Strategist to join the Group Strategy & Planning team within our Interactive Division. The ideal candidate will develop and implement integrated marketing strategies that span digital, traditional, and emergent media platforms, enhancing brand consistency and visibility. This role requires deep expertise in customizing brand identities and strategies tailored to specific client needs, ensuring alignment with core values while resonating with the target audience. Skilled in leveraging advanced analytics tools, the candidate will use data to drive strategic decisions, enhancing client engagement and achieving business objectives through innovative, cohesive, and impactful marketing efforts.
- Demonstrated ability to develop and execute integrated strategies that align digital marketing initiatives with overarching brand goals across both digital and traditional platforms, enhancing brand presence and consistency.
- Experienced in customizing brand identities and marketing strategies to the specific needs and industries of clients, ensuring digital marketing efforts reinforce the brand's core values and effectively resonate with the target audience.
- Skilled in using advanced analytics tools, such as Google Analytics and SEMrush, to measure both brand performance and digital marketing effectiveness, synthesizing complex data into actionable insights.
- Deep understanding of leveraging multiple digital marketing channels in a way that complements and enhances brand narratives.
- Expertise in managing and optimizing owned and earned media strategies, including content creation and distribution as well as leveraging public relations to enhance brand visibility and engagement across various digital platforms.
- Innovative problem-solving skills, capable of identifying and addressing unique marketing challenges with customized solutions.
- Up-to-date with current and emerging digital marketing trends, able to seamlessly integrate new ideas into client strategies.
- Strong creative and strategic thinking abilities to innovatively solve problems and create market-leading brand positioning strategies.
- Highly adaptable to new technologies and rapid changes in both the digital marketing landscape and market conditions, with a strong commitment to continuous learning and professional development.
- Exceptional communication skills with experience in engaging stakeholders at all levels, effectively presenting and justifying complex brand and digital strategy decisions in a clear and persuasive manner.
- Ability to identify and capitalize on market trends and consumer insights to drive both brand and digital strategy, keeping work innovative and relevant.
- Experienced in leading initiatives and projects that span both brand development and digital marketing, with the ability to manage and mentor teams in these areas.
- Exceptional storytelling skills, capable of crafting compelling brand stories optimized for digital consumption to drive engagement.
- Experience working collaboratively across various functions within an organization to deliver cohesive and impactful marketing solutions.
- Leadership skills in mentoring and developing team members, as well as contributing to the growth of digital marketing practices.
- Committed to maintaining ethical marketing practices, ensuring that both brand and digital strategies uphold the company and clients' values.
Qualifications
- Degree in Digital Media, Social Sciences, Business, Advertising, or a related field from a reputable institution is preferred.
- A minimum of 3-5 years of relevant experience in a digital marketing agency, demonstrating a proven track record in strategic planning and client management.
- Excellent communication skills, both verbal and written, with the ability to convey complex digital strategies to diverse audiences, including high-level stakeholders.
- Strong competence in digital marketing practices and trends, with a deep understanding of various digital platforms and the ability to utilize them to drive brand engagement and success.