Job Description
MDSol Technologies is searching for a talented and experienced Digital Marketing Strategist to join our growing team. In this role, you will play a key part in developing and executing strategic digital marketing initiatives that increase brand awareness, generate leads, and achieve our business goals.
Responsibilities:
- Develop and implement a comprehensive digital marketing strategy across various channels, including SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
- Conduct in-depth competitor analysis and market research to identify trends and opportunities.
- Manage and optimize paid advertising campaigns (PPC) to maximize ROI.
- Create high-quality content that engages target audiences and drives conversions.
- Manage our social media presence, including developing engaging content calendars, scheduling posts, and interacting with followers.
- Analyze website traffic and campaign performance using analytics tools like Google Analytics.
- Generate reports and present findings to stakeholders, recommending data-driven optimizations.
- Stay up-to-date on the latest digital marketing trends and technologies.
- Collaborate with other departments, such as sales and product development, to ensure alignment with overall marketing goals.
Qualifications:
- Minimum 3 years of experience in a digital marketing role.
- Proven track record of success in developing and executing digital marketing campaigns.
- Strong understanding of SEO, SEM, social media marketing, content marketing, email marketing, and display advertising.
- Excellent analytical skills and experience with marketing analytics tools (e.g., Google Analytics).
- Experience with project management and the ability to prioritize and manage multiple tasks simultaneously.
- Excellent written and verbal communication skills.
- A creative and results-oriented mindset with a passion for digital marketing.
- Proficiency in marketing automation platforms a plus.
Benefits:
- Competitive salary.
- Opportunity to work in a fast-paced and dynamic environment.
- Be part of a talented and collaborative team.
- Make a real impact on the company's growth.