* Develop digital media strategies with business goals aligned with the company’s vision.
* Create digital content including websites, blogs, articles, animated explainer videos, etc.
* Establish our online presence and create brand awareness.
* Run day to day social media and search engine optimization audits to ensure best practices are being used.
* Maintain SEO regular keyword research and other best practices, maintaining google ranking
* Create a unique brand identity online.
* Lead generation CRM experience is a must
* Create visual concepts for promotional activities.
* Create and monitor Google Ads marketing campaigns and coordinate with the graphics team to create engaging display ads.
* Spread the company’s message through social media and other online mediums.
* Increase the company’s sales through online marketing.
* Improve customer engagement using various marketing strategies.
* Supervise ROI and KPIs.
* Online Payment Gateways process and experience
* Hands-on experience in digital marketing software including Hubspot, Active Campaign GetResponse, etc.
* SEO (off page and on page activities, SMO including all social media platforms, SMM, PPC , google adwords, google merchant, google my business and web technologies experience is a must
* Knowledge of basic HTML and web publishing.
* Facebook Meta Pixel
* Graphic Editing/Image creation skillset is a plus
* IT systems and software installation experience and skills are a plus
* Customer oriented and focused with presentable personality
* ERP systems and processes knowledge is a plus
* Quality content generation and management skills.
* Strong written and verbal communication skills.
* Outstanding analytical skills.
* Attention to detail.
* Ability to multitask.
* Customer oriented and focused with presentable personality
Qualifications
* BS-CS degree or similar field.
* Proven 3 - 4 years’ work experience as a Digital Media Specialist
* A portfolio mentioning the projects undertaken so far would be preferred.