Strategic Planning: Develop and execute data-driven growth marketing strategies to achieve ambitious business goals.
Go-to-Market Leadership: Oversee the execution of go-to-market plans to deliver key commercial outcomes.
Performance Optimization: Analyze data and performance metrics to uncover insights and continuously improve marketing effectiveness.
Experimentation and Testing: Design and conduct A/B tests and other digital experiments to refine user experiences and maximize conversion rates.
Channel Management: Optimize all marketing channels, both organic and paid, for efficiency and impact.
Performance Monitoring: Track campaign results and adjust strategies based on actionable insights.
Stakeholder Collaboration: Build and maintain relationships with internal leadership, vendors, and partners.
Ideal Candidate Profile
Experience: At least 8 years of experience in growth or digital marketing, with a proven track record in user acquisition, engagement, and retention in fast-paced environments.
Analytical Skills: Proficient in data analysis, with the ability to translate metrics into actionable strategies.
Technical Expertise: Hands-on experience with digital marketing platforms, CRM systems, and martech tools.
Experimentation: Skilled in A/B testing and conversion rate optimization techniques.
Leadership: Demonstrated ability to build, lead, and develop high-performing teams.
Collaboration: Strong communicator and team player, capable of influencing cross-functional teams and aligning diverse stakeholders.
Global Perspective: Experience managing campaigns across multiple markets and audiences.
Industry Knowledge: Familiarity with telecommunications, digital-first businesses, or startups is a significant advantage.