We are looking for a PPC (Pay Per Click) Specialist to run PPC campaigns and monitor paid search budgets.
Responsibilities
• Participate in forming effective paid search strategies
• Launch and optimize various PPC campaigns
• Oversee accounts on search platforms (e.g. Google AdWords, Bing) • Be involved in keyword selection and audience targeting
• Monitor budget and adjust bids to gain better ROI
• Track KPIs to assess performance and pinpoint issues
• Produce reports for management (e.g. dashboards)
• Write attractive and concise copy for adverts
• Suggest and develop new campaigns across multiple channels
• Maintain partnerships with PPC ad platforms and vendors
• Find ways to reduce risk of click fraud
• Keep abreast of PPC and SEM trends Requirements
• Proven experience as a Digital Marketing Specialist
• Experience in data analysis and reporting
• Knowledge of SEO and digital marketing concepts
•Ability to work at night
• Familiarity with multiple platforms (e.g. AdWords, Facebook, Google) is preferred
• Working knowledge of analytics tools (Google Analytics, Tableau, WebTrends etc.)
• Understanding of HTML and XML is a plus, Proficient in MS Office (particularly Excel)
• Excellent communication skills
• Analytical thinking with strong math skills
• Preferred Bachelor’s degree in Business Administration , Marketing or Relevant Field;