Responsibilities:
· Implementing and developing SEO strategies.
· Researching the competitors, both on-site and off-site.
· Performing keyword research for content.
· Daily Team Reporting.
· Writing engaging SEO content along with the Content.
· Optimizing content regularly on the website.
· Maintaining the website on a regular basis.
· Developing and implementing link-building strategies.
· Collaborating with the Digital Marketing team.
· Analyzing the website using the analytical tool.
· Improving website performance.
· Proposing changes in the website content.
· Measuring the ROI and success of the website.
· Staying up to date with the latest Google Algorithm changes.
Requirements:
· Bachelor’s degree
· Minimum 2 Years’ experience as an SEO Executive, SEO Specialist, or a similar position.
· Professional certification of Search Engine Optimization (SEO) is mandatory.
· Excellent understanding and experience with website analytics tools like Moz, Google Analytics, etc.
· Sound understanding of conversion and performance marketing.
· Basic knowledge of HTML and CSS.
· Good verbal and written communication skills.
· A keen eye for details.
· Ability to work independently or in a team environment as and when required.
· Demonstrate excellent keyword research techniques.
· Excellent time management skills.
· Strong decision making and reasoning skills.
· Excellent organizational and interpersonal skills.
· Strong work ethic.