Job Description
As a Part-Time SEO Executive, you will be responsible for enhancing our online visibility and driving organic traffic to our website. You will work closely with our marketing team to develop and implement effective SEO strategies that align with our business objectives. This role requires a keen understanding of search engine algorithms, keyword research, and on-page/off-page optimization techniques.
Key Responsibilities:
- Conduct keyword research to identify high-value target keywords and phrases.
- Optimize website content, including landing pages, blog posts, and product pages, for improved search engine visibility.
- Implement on-page SEO best practices, including meta tags, headings, and internal linking structure.
- Monitor website performance using SEO tools such as Google Analytics and Search Console.
- Analyze SEO data and metrics to track progress and identify areas for improvement.
- Collaborate with content creators to develop SEO-friendly content that resonates with our target audience.
- Stay updated on industry trends and algorithm changes to adapt SEO strategies accordingly.
- Perform competitor analysis to identify opportunities and stay ahead of industry trends.
Requirements:
- Proven experience as an SEO Executive or similar role.
- Familiarity with SEO tools such as SEMrush, Moz, or Ahrefs.
- Strong understanding of search engine algorithms and ranking factors.
- Excellent analytical and problem-solving skills.
- Ability to work independently and manage time effectively.
- Excellent communication and collaboration skills.
- Knowledge of HTML, CSS, and JavaScript is a plus.
- Bachelor's degree in marketing, Communications, or a related field is preferred.