Job Description
We are seeking a talented and results-driven Search Engine Optimization (SEO) Expert to join our team. The SEO Expert will be responsible for developing and implementing effective SEO strategies to improve organic search rankings, drive traffic, and increase visibility across search engines. The ideal candidate should have a strong understanding of the latest SEO trends, search engine algorithms, and best practices.
Key Responsibilities:
- Conduct keyword research to identify target keywords and optimize content accordingly.
- Develop and implement on-page and off-page SEO strategies.
- Optimize website content, meta tags, URLs, and other on-page elements.
- Analyze website performance using SEO tools (e.g., Google Analytics, SEMrush, Ahrefs) and identify areas for improvement.
- Perform technical SEO audits to ensure websites comply with search engine guidelines.
- Build and execute link-building strategies to increase domain authority and website ranking.
- Monitor and report on key SEO metrics, including rankings, traffic, and conversions.
- Stay up-to-date with the latest trends, algorithm updates, and best practices in SEO.
- Collaborate with the content, marketing, and development teams to optimize website content and performance.
- Recommend changes to website architecture, content, linking, and other factors to improve SEO positions for target keywords.
- Conduct competitive analysis to identify new opportunities for growth.
Requirements:
- Proven experience as an SEO Expert or similar role.
- Strong knowledge of SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, or similar.
- Expertise in on-page, off-page, and technical SEO.
- Familiarity with HTML, CSS, and JavaScript (basic knowledge is a plus).
- Excellent analytical, problem-solving, and organizational skills.
- Experience with content management systems (CMS) like WordPress, Shopify, or Magento.
- Strong communication skills and the ability to work collaboratively in a team environment.
- Ability to stay updated on industry trends and algorithm changes.
- Experience in optimizing local SEO (preferred for local businesses).
- Strong attention to detail and ability to handle multiple projects.