Job Description
We are looking for a results-driven SEO Specialist to join our growing team. The ideal candidate will have a proven track record in driving organic traffic, optimizing website rankings, and crafting SEO strategies that align with our clients' goals. This role requires a mix of technical expertise, analytical skills, and creative thinking to improve search engine visibility for clients in the hospitality sector.
Key Responsibilities
- Develop and implement comprehensive SEO strategies tailored to clients' needs.
- Perform on-page optimization, including keyword research, content optimization, and meta tag creation.
- Conduct technical SEO audits and recommend fixes to improve site health and performance.
- Develop and manage off-page SEO strategies, including link-building and content outreach.
- Monitor and analyze SEO performance metrics (e.g., organic traffic, keyword rankings) and prepare detailed performance reports.
- Stay up-to-date with SEO trends, algorithm changes, and best practices.
- Collaborate with content creators, web developers, and social media teams to ensure SEO is integrated across all digital initiatives.
- Research competitors to identify opportunities and gaps in clients' strategies.
Requirements
- Minimum 3 years of experience in SEO, with a proven track record of delivering measurable results.
- Strong understanding of on-page, off-page, and technical SEO principles.
- Proficiency in SEO tools like Google Analytics, Google Search Console, Ahrefs, SEMrush, or Moz.
- Experience with keyword research and tools such as Google Keyword Planner.
- Knowledge of HTML, CSS, and website content management systems (e.g., WordPress).
- Ability to interpret analytics data and make data-driven decisions.
- Familiarity with local SEO strategies for businesses targeting specific geographic regions.
- Strong communication skills to explain technical concepts to non-technical stakeholders.
- Bonus: Experience working with clients in the hospitality industry.