We are looking for an SEO/SEM expert to manage all search engine optimization and marketing activities.
You will be responsible for managing all SEO activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks.
Responsibilities
Execute tests, collect and analyze data and results, identify trends and insights in order to optimize SEO ranking
Track, report, and analyze website analytics and any PPC initiatives and campaigns
Track and apply for our partner affiliate programs
Optimize copy and landing pages for search engine marketing
Perform ongoing keyword discovery, expansion and optimization
Research and implement search engine optimization recommendations
Research and analyze competitor backlinks and head blog posting and content generation by working with our writers
Develop and implement link building strategy
Work with editorial teams to drive SEO in content creation and content programming
Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
Research on blog structure and content flow
Requirements
Proven SEO experience
Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.
Solid understanding of organic SEO ranking, conversion, and online customer acquisition
In-depth experience with website analytics tools (e.g, Google Analytics, Semrush)
Experience with A/B and multivariate experiments
Ability to reach out to content providers and mange SEO lifecycle events
Working knowledge of HTML, CSS, and JavaScript development and constraints
Knowledge of ranking factors and search engine algorithms
Up-to-date with the latest trends and best practices in SEO and SEM