Job Description
This role is based out of Lahore, Pakistan and reports to the Head of Department, Marketing. At Nearpeer, we are looking for an amazing SEO Expert to join our team to help grow and diversity in our cause. The role of SEO expert is a critical position at Nearpeer, given we are in the process of expanding our courses and online content. The incumbent will be responsible to manage all search engine optimization and marketing activities such as content strategy, link building and keyword strategy to increase rankings on all major search networks along with managing all SEM campaigns on Google, Yahoo and Bing in order to maximize ROI. Following are the major tasks relevant to SEO Expert:
Responsibilities:
- Develop and implement SEO strategy that reflects the business needs and drives strong traffic increase
- Keep the Website relevant with the latest SEO digital marketing trends and best practices
- Create synergies with the development team to ensure SEO best practices are properly implemented on newly developed code
- Identify and fix technical SEO issues rapidly, including architecture, crawlability and indexability, broken links, etc.
- Perform ongoing keyword discovery and optimization that outperforms the competition
- Maintain Weekly SEO Reporting
- Develop and implement a scalable link building strategy
- Reduce errors on Google Search console and all sites' overall bounce rate
- Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns
- Track, report, and analyze website analytics and PPC initiatives and campaigns
- Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.
- Optimize copy and landing pages for search engine marketing
- Perform ongoing keyword discovery, expansion and optimization
- Research and implement search engine optimization recommendations
- Research and analyze competitor advertising links
- Develop and implement link building strategy
- Work with the development team to ensure SEO best practices are properly implemented on newly developed code
- Work with editorial and marketing teams to drive SEO in content creation and content programming
- Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
- Analyzing keywords and SEO techniques used by competitors
- Keeping updated on both white hat and black hat SEO strategies to avoid stay within search engine guidelines
- Compiling and presenting SEO guidelines
Qualification and Experience:
- At least BS/MS degree in a quantitative, test-driven field
- Minimum 2-3 years of proven SEO, SEM Experience with website optimization tools and managing PPC campaigns across Google, Yahoo and Bing.
- Solid understanding of performance marketing, conversion, and online customer acquisition
- Knowledge of ranking factors and search engine algorithms
- Experience with website analytics tools and bid management tools and Familiarization Google analytics
- Fluency using tools like Moz SEO, Screaming Frog, BrightEdge, Google Search Console, Google Analytics
Interpersonal Skills:
- Independent thinker with ability to devise solutions
- Interest and passion for content writing
- Understanding of Social media best practices and knowledge of digital Audience
- Initiative taker
- Effective verbal, presentation and written communications skills
- Decision making abilities
- Time management
- Integrity and accountability
- Team player