Job Description
We are seeking a talented SEO Specialist to join our marketing team. The ideal candidate should have a strong understanding of search engine optimization (SEO) and be able to implement strategies to improve our website's visibility and ranking in search engine results pages (SERPs).
Responsibilities:
- Conduct keyword research and analysis to identify opportunities for improving search engine rankings.
- Develop and implement on-page optimization strategies to improve website content, structure, and metadata.
- Create and manage off-page optimization strategies, including link-building and social media campaigns.
- Monitor and analyze website traffic and user behavior to identify opportunities for improvement.
- Collaborate with content creators and web developers to ensure SEO best practices are incorporated into all aspects of the website.
- Stay up to date with the latest trends and changes in search engine algorithms and industry best practices.
- Produce regular reports on SEO performance and progress
Requirements:
- Bachelor's degree in marketing, Communications, or a related field
- Minimum of 2 years of experience in SEO
- Strong analytical and problem-solving skills
- In-depth understanding of SEO best practices and principles
- Proficient in using SEO tools, such as Google Analytics, SEMRush, Ahrefs, etc.
- Excellent communication and collaboration skills
- Ability to work independently and manage multiple projects simultaneously.