Job Description
We are looking for SEO Content Writers. You'll be responsible for creating high-quality, search engine optimized content that drives organic traffic and improves search engine rankings. You'll be responsible for crafting engaging, informative, and relevant content that aligns with the company's SEO and content marketing strategies. The ideal candidate should possess a strong understanding of SEO best practices, keyword research, and content optimization techniques to maximize online visibility and user engagement.
Responsibilities:
- Produce well-researched, original, and compelling content for various platforms, including website pages, blogs, articles, social media, and more.
- Collaborate with the marketing team to create content that aligns with SEO goals and overall marketing strategies.
- Conduct thorough keyword research to identify relevant and high-traffic keywords/topics to target in content creation.
- Utilize keyword research tools and analytics to identify content opportunities and trends
- Integrate targeted keywords naturally into the content while maintaining readability.
- Optimize meta titles, meta descriptions, and other on-page elements for better search engine visibility.
- Apply SEO best practices to improve the overall search engine rankings of published content.
- Collaborate with the marketing team to plan and execute content marketing strategies.
- Create content that aligns with marketing campaigns and promotions to increase brand awareness and engagement.
- Develop and implement strategies for content promotion to increase organic traffic and visibility.
- Monitor and analyze the performance of published content using SEO and analytics tools.
- Use data insights to refine and optimize future content strategies
Requirements:
- Minimum Two years previous experience as an SEO content writer or similar role with a strong portfolio of published content and demonstrated success in improving search engine rankings.
- Excellent writing, editing, and proofreading skills with an ability to create engaging and error-free content.
- Solid understanding of SEO principles, keyword research, on-page and off-page optimization techniques, and the latest industry trends.
- Strong communication and teamwork skills to work with different departments and align content with marketing strategies.
- Ability to manage multiple projects, meet deadlines, and adapt to changing priorities.
- Proficiency in using SEO and analytics tools to track content performance and make data-driven decisions.
- Understanding of basic HTML/CSS principles to format content for better on-page optimization.
- Bachelor's degree in English, Journalism, Marketing, or related fields (preferred).