Job Description
We are seeking a highly skilled SEO experts who specialize in Node.js, Next.js, and React.js are individuals who have a deep understanding of both web development and SEO principles. These experts are capable of optimizing websites and web applications built using Node.js, Next.js, and React.js to ensure they rank well in search engine results pages (SERPs). While this role will primarily focus on On-page SEO, the candidate must have an in-depth understanding of Off-page SEO as well.
Responsibilities:
- Node.js, Next.js, and React.js are JavaScript-heavy frameworks, which can sometimes pose challenges for search engine crawlers. SEO experts in these technologies should have a strong grasp of technical SEO, including rendering and indexing strategies to ensure search engines can crawl and index the website's content.
- Proficient in optimizing on-page elements such as meta tags, header tags, URL structure, and content for SEO purposes. They should also understand how to leverage React's virtual DOM and Next.js server-side rendering (SSR) for SEO benefits.
- Node.js, Next.js, and React.js are known for building fast and responsive web applications. SEO experts should ensure that the website or app performs well in terms of page load times, as site speed is a crucial SEO ranking factor.
- Conduct in-depth keyword research to identify opportunities for organic traffic growth.
- Develop and execute effective on-page SEO strategies, including optimizing website content, meta tags, headings, and internal linking structure.
- Perform technical website audits to identify and resolve issues that may impact search engine visibility, crawlability, and indexability.
- Collaborate with web development team to ensure SEO best practices are implemented during website design and development.
- Create and optimize compelling and SEO-friendly content, including blog posts, articles, landing pages, and website copy.
- Conduct competitive analysis to identify gaps and opportunities for improvement.
- Build and execute off-page SEO strategies, including link building, content promotion, and social media optimization.
- Monitor and analyze website performance using SEO tools and analytics platforms, and provide regular reports on key metrics and insights.
- Stay up-to-date with industry trends, algorithm updates, and best practices to continuously optimize SEO strategies.
Requirements:
- Solid command of both on-page and off-page SEO techniques.
- Proven experience in improving organic search engine rankings and driving targeted traffic.
- In-depth knowledge of keyword research tools, SEO analytics platforms, and industry-standard SEO tools.
- Strong understanding of search engine algorithms and ranking factors.
- Proficiency in website auditing, technical SEO, and resolving crawlability issues.
- Excellent analytical and problem-solving skills with the ability to analyze data and draw actionable insights.
- Strong communication skills, both written and verbal, with the ability to present SEO strategies and reports to clients and internal teams.
- Detail-oriented and well-organized, with the ability to manage multiple projects and prioritize tasks effectively.
- Continuous learning mindset to stay updated with the latest SEO trends, strategies, and algorithm updates.
Education and Experience:
- Bachelor's degree in Marketing, Computer Science, or a related field will be preferred.
- Proven experience as an SEO Expert or similar role in a digital marketing agency or web development firm.
- Demonstrable portfolio of successful SEO campaigns and improved search engine rankings.
- Certification in SEO or related digital marketing fields is a plus.