Search Engine Optimization Specialist

Job Description

We are seeking a results-driven and experienced SEO Specialist to join our dynamic marketing team. As an SEO Specialist, you will play a critical role in optimizing online presence to increase organic traffic and drive business growth of our clients' websites. If you are passionate about search engine optimization, have a deep understanding of SEO best practices, and are eager to contribute to our online success, we want to hear from you.

Key Responsibilities:

Keyword Research: Conduct comprehensive keyword research to identify high-value target keywords, phrases, and topics.

On-Page Optimization: Implement on-page SEO strategies to improve website content, meta tags, and overall user experience.

Off-Page SEO: Develop and execute effective off-page SEO tactics, including link building, content promotion, and outreach.

Technical SEO: Identify and resolve technical SEO issues, such as site speed, mobile-friendliness, and crawl errors.

SEO Audits: Perform regular website audits to assess SEO performance and recommend improvements.

Content Strategy: Collaborate with the content team to develop and optimize content for search engines.

Competitor Analysis: Monitor and analyze competitor SEO strategies to stay ahead in the industry.

Reporting and Analysis: Generate and interpret SEO reports to track progress and adjust strategies accordingly.

Algorithm Updates: Stay up-to-date with search engine algorithm changes and adapt SEO strategies as needed.

Local SEO: Manage and optimize local SEO strategies for business locations (if applicable).

Qualifications:

  • Experience in keyword research, on-page SEO optimization, link building, and web analytics
  • Expertise in conducting SEO audits to identify technical SEO issues and develop recommendations for resolution
  • Proficient in the use of SEO tools such as SEMRush, Google Analytics, Google Search Console, Ahrefs, etc.
  • Strong analytical skills and ability to analyze and interpret data to drive improvements
  • Knowledge of current SEO best practices and industry trends
  • Excellent written and verbal communication skills
  • Ability to work independently as well as part of a team
  • Experience with WordPress and other CMS platforms is a plus
  • Google Analytics and AdWords certification is a plus
  • Bachelor's degree in Marketing, Computer Science, or related field

Job Summary

  • Published on:2023-10-20 9:33 am
  • Vacancy:1
  • Employment Status:Full Time
  • Experience:2 Years
  • Job Location:Islamabad
  • Gender:No Preference
  • Application Deadline:2024-12-22