This is a full-time on-site role for a Search Engine Optimization (SEO) Specialist. The SEO Specialist will be responsible for conducting keyword research, performing SEO audits, building links, analyzing web analytics, and implementing on-page SEO strategies.
Responsibilities:
• Conduct keyword research and analysis to identify target keywords and phrases for a website or business.
• Develop and implement on-page and off-page SEO strategies to improve website visibility, traffic, and rankings.
• Monitor website performance and search engine rankings using tools such as Google Analytics and Google Search Console.
• Conduct regular audits of websites to ensure compliance with search engine guidelines and best practices.
• Collaborate with content creators and web developers to optimize website content and structure for SEO.
• Stay up-to-date with industry developments, search engine algorithm updates, and best practices for SEO.
Qualifications:
• A bachelor's degree in marketing, business, or a related field
• Experience with SEO tools such as Ahrefs, Moz, SEMrush, Keyword Planner and Google Analytics 4.0.
• Knowledge of HTML, CSS, and other CMS web development languages.
• Familiarity with content management systems such as WordPress, Magento, Shopify and other CMS (Content Management System).
• Strong analytical and problem-solving skills.
• Excellent written and verbal communication skills.
• Ability to work independently and as part of a team.
Overall, an SEO expert is responsible for improving a website's visibility and rankings on search engines by developing and implementing effective SEO strategies.
They must stay up-to-date with industry developments and best practices to ensure optimal results.