Job Description
We are seeking a highly skilled and motivated SEO Specialist with a particular focus on backlink building and off-page SEO strategies to enhance our online presence and improve our search engine rankings. The ideal candidate will have a deep understanding of the latest SEO techniques and a proven track record in executing successful SEO campaigns. While the primary focus will be on off-page SEO, knowledge and experience in on-page SEO are also essential to ensure a comprehensive approach to our SEO strategy.
Responsibilities:
- Develop and implement effective SEO strategies with a focus on backlink building and off-page SEO to improve search engine rankings and drive organic traffic.
- Conduct thorough keyword research and competitor analysis to identify growth opportunities.
- Build and maintain relationships with webmasters, bloggers, and other online personalities for high-quality backlink acquisition.
- Monitor and analyze SEO performance metrics using tools like Google Analytics, SEMrush, Ahrefs, etc., to identify areas for improvement.
- Collaborate with the content team to ensure that on-page SEO elements (such as meta tags, headers, and URL structure) are optimized for targeted keywords.
- Stay up-to-date with the latest SEO trends, search algorithm updates, and industry best practices to adjust strategies accordingly.
- Provide recommendations for content creation and optimization based on SEO insights.
- Prepare and present reports on SEO progress and achievements to stakeholders.
Requirements:
- Proven experience in SEO, with a strong focus on backlink building and off-page SEO strategies.
- Familiarity with SEO tools (e.g., Ahrefs, SEMrush, Majestic) and proficiency in analyzing data to inform strategies.
- Solid understanding of on-page SEO elements and how they contribute to overall SEO success.
- Excellent communication and relationship-building skills for effective link acquisition and team collaboration.
- Strong analytical skills to interpret complex data and turn insights into actionable SEO strategies.
- Self-motivated and able to work independently in a fully remote environment.