Job Description
As our SEO Specialist, you'll be the architect of our digital success in the competitive UK health and wellness market. You'll harness the power of SEO to elevate our online presence, drive organic traffic, and ensure our message reaches those seeking a healthier lifestyle.
Requirements:
- Skills in keyword research
- Minimum of 3 years of experience in organic search engine optimization/SEO management.
- Experience with Web Analytics, Off-Page SEO and On-Page SEO
- Execute work and create recommendations/deliverables as needed to fulfill SEO strategies
- Experience with WordPress is a plus
- Strong analytical skills - able to measure and analyze data, report on KPIs.
- Keeping abreast of industry trends, emerging technologies, and changes in search engine algorithms
- Familiarity with conversion rate optimization (CRO)
- Extract insight from data, identify relevant trends, and provide proactive recommendations to reach client marketing goals.
- Experience with website testing (A/B, Multivariate)
- HTML/CSS knowledge is a plus
- Excellent communication and organizational skills
- A keen eye for detail with the ability to analyze data and metrics.
- Demonstrated experience with SEO tools such as Ahrefs, SEMrush, Google Analytics, Screaming Frog, etc.
- Implement on-page SEO strategies, including meta tags, headers, and content optimization. Develop and execute off-page strategies such as link building to enhance domain authority.
- Perform regular technical SEO audits to identify and address issues affecting website performance, crawlability, and indexing.
- Collaborate with content creators to develop SEO-friendly content strategies that align with business objectives and resonate with target audiences.
- Utilize tools like Google Analytics, Search Console, and other SEO software to track, analyze, and report on key performance metrics. Provide insights and recommendations for continuous improvement.
Key Responsibilities:
- Conduct comprehensive keyword research to identify opportunities and trends.
- Optimize website content and structure for search engines, ensuring top-notch user experience.
- Collaborate with content creators to develop SEO-friendly, compelling content.
- Stay ahead of industry changes and algorithm updates to adapt strategies accordingly.
- Analyze performance metrics, generate insightful reports, and recommend improvements.
- Implement on-page and off-page optimization strategies for maximum impact.
Qualifications:
- Proven experience as an SEO Specialist in the health and wellness sector.
- Deep understanding of SEO tools, algorithms, and best practices.
- Strong analytical skills and proficiency in data-driven decision-making.
- Excellent communication skills with a creative flair.