Search Engine Optimization Specialist

Job Description

At PHC Diagnostic Lab, we pride ourselves on our unwavering dedication to providing accurate, reliable, and timely diagnostic services. With state-of-the-art technology and a team of highly skilled professionals, we ensure that every patient receives the highest standard of care.

 

Responsibilities and duties:

 

• Execute tests, collect and analyse data and results, identify trends and insights in order to achieve maximum ROI in paid search campaigns

• Track, report, and analyse website analytics and PPC initiatives and campaigns

• Manage campaign expenses, staying on budget, estimating monthly costs and reconciling discrepancies.

• Optimize copy and landing pages for search engine marketing

• Perform ongoing keyword discovery, expansion and optimization

• Research and implement search engine optimization recommendations

• Research and analyse competitor advertising links

• Develop and implement link building strategy

• Work with the development team to ensure SEO best practices are properly implemented on newly developed code

• Work with editorial and marketing teams to drive SEO in content creation and content programming

• Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.

 

Qualifications and skills:

 

• Proven SEO experience with Word Press development level experience.

• Proven SEM experience managing PPC campaigns across Google, Yahoo and Bing.

• Solid understanding of performance marketing, conversion, and online customer acquisition

• In-depth experience with website analytics tools (e.g, Google Analytics)

• Experience with bid management tools

• Experience with A/B and multivariate experiments

• Working knowledge of HTML, CSS, and JavaScript development and constraints

• Knowledge of ranking factors and search engine algorithms

• Up-to-date with the latest trends and best practices in SEO and SEM

• BS/MS degree

Job Summary

  • Published on:2024-03-27 6:19 am
  • Vacancy:1
  • Employment Status:Full Time
  • Experience:2 Years
  • Job Location:Lahore
  • Gender:No Preference
  • Application Deadline:2024-12-22