We are hiring for an SEO Specialist / SEO Expert / SEO Executive
Job Description
• Develop optimization strategies that increase the company's search engine results rankings to drive results towards business objectives
• Own the execution of on-site and off-site SEO tactics with the goal of improving SEO performance against defined KPIs: search visibility, visits, leads, engagement metrics, and conversions
• Perform keyword research to identify high-value search phrases to drive traffic that will convert into leads on web properties and be used within marketing materials
• Optimize on-page elements such as title tag, meta description, URL, headings, images, internal links, Schema, and more
• Research and craft strategies to address SEO trends across channels (e.g. mobile, and voice recognition), and then be able to share research with other marketing team members
• Develop and execute effective link-building strategies
• Stay on the cutting edge of SEO best practices tools and techniques to develop new ideas forward for testing and beta initiatives
• Must be aware of outreach and guest posting activities.
• Understanding of search engine algorithms and ranking methods
• Expert-level proficiency with SEO tools including Google Search Console and BrightEdge.
• Advanced Excel skills.
• Intermediate to advanced knowledge of HTML, JavaScript, and CSS and how they impact search indexing
• Knowledge and experience working within a CMS-driven website