Job Description
A Digital Marketing and Sales Specialist manages multiple digital marketing channels to actively focus on increasing the number of new sign-ups of Real Estate Agents and to provide value-added service to Agents on system usage and product knowledge for our company.
This person has experience managing various digital marketing channels, including but not limited to SEM, social media, email marketing, and display advertising. The person is well-versed in developing, implementing, and analyzing digital marketing campaigns and can demonstrate an understanding of how each channel works together to drive business goals.
Your Contributions
Required
- Setting up, managing, and optimizing digital marketing campaigns across multiple channels, including SEM, social media, and display advertising.
- Analyze campaign performance using analytics tools such as Google Analytics, identify trends and make data-driven decisions to increase leads and brand visibility.
- Implement conversion tracking and pixel tracking via Google Tag Manager to measure campaign effectiveness and ensure accurate attribution.
- Prepare reports on the performance of digital marketing campaigns, highlighting key metrics and providing actionable recommendations for improvement.
- Collaborate with internal teams from product management, content, design, and technical, to ensure marketing initiatives are aligned with overall business objectives and develop and present effective marketing strategies across multiple channels.
- Utilize CRM to update the prospect list day/week.
- Focus on new signing up of Real Estate Agents.
- Engage in frequent communication with each prospect and signed-up Real Estate Agents.
Your Qualifications
- Bachelor's degree in sales, marketing, advertising, or other related field.
- Minimum 5 years of hands-on experience in online media, advertising sales, and familiarity with sales in a customer-oriented environment.
- Strong understanding of digital marketing channels, including SEM, social media, and display advertising.
- Excellent understanding of online user behavior, including mobile and social networking, online marketing, and measurement of online performance, especially the impact of SEO and conversions
- Strong customer service and rapport-building skills
- Proficient in using digital marketing tools and platforms such as Google Analytics, Google Tag Manager, Google Ads, Facebook Ads, Remarketing, and other ad networks; to track and measure campaign effectiveness.
- Strong analytical skills and the ability to interpret data to make informed decisions.
- Excellent collaboration skills, with the ability to work effectively in a team environment.
- Google-specific qualifications are a plus.
- Excellent communication skills (written and verbal) in English.
- Prior real estate industry experience will be an advantage.