We are seeking an experienced Senior Manager in Digital Marketing and Developments to spearhead our digital marketing efforts. You will be responsible for designing, developing, and executing a comprehensive marketing strategy that aligns with the company’s business objectives. This role demands expertise in leading digital campaigns, managing web development projects, and driving online growth. Your innovative ideas will help the company expand its market reach, improve brand presence, and enhance customer engagement.
About the Company:
The client is a renowned pharmaceutical company in Pakistan, known for its commitment to enhancing healthcare through innovative products and solutions. The company holds a significant market presence and is recognized for its contribution to improving the quality of life through its products and services. This opportunity presents a chance to lead the digital transformation of a well-established organization in the healthcare industry.
Key Responsibilities:
- Marketing Strategy Development: Develop specific marketing goals and objectives aligned with the company's business strategy.
- Campaign Management: Lead the planning, development, and execution of integrated digital marketing campaigns across various channels, including social media, PPC, SEO, and email marketing.
- Market Research: Perform in-depth research to identify new opportunities and market trends to improve business outcomes.
- Web Presence: Oversee the development and optimization of the company's web presence, ensuring it aligns with user-centric designs and delivers a robust digital experience.
- Analytics & Reporting: Analyze sales and marketing metrics, including ROI and conversion rates, to assess the effectiveness of campaigns and inform strategic decisions.
- Brand Consistency: Maintain consistency in brand messaging across all digital platforms.
- Collaboration: Work closely with cross-functional teams such as product, sales, customer service, and technical teams to ensure alignment on marketing initiatives.
- Digital Campaigns: Oversee the creation of online ad campaigns, ensuring they meet the brand’s objectives and are executed within budget.
- Customer Feedback: Incorporate customer feedback into refining marketing strategies to boost customer satisfaction and loyalty.
Requirements & Skills:
- Digital Expertise: Extensive experience with digital marketing tools such as CRM, CMS, Google Analytics, SEO/SEM, and online advertising platforms.
- Leadership Skills: Strong leadership abilities with a proven record of managing marketing teams to achieve high performance.
- Technical Aptitude: Understanding of web design principles and experience working closely with development teams.
- Preferred Competencies: App marketing experience, knowledge of social media platforms, content creation, email marketing expertise, and familiarity with running paid advertising campaigns.