Job Description
As a media buyer, your role is to research, plan, and implement media buying strategies across different digital platforms, including Google Ads, Facebook, and Instagram. You will work closely with the marketing team to define campaign goals, target audience, and budgets. Your responsibilities will also include negotiating and securing advertising space and placements, monitoring campaign performance, analyzing the data, and providing data-driven recommendations for optimization. It is important to stay up-to-date with industry trends and emerging advertising technologies. Additionally, the candidate must know how to edit product pages and add products on WordPress for testing purposes.
Job Functions:
- Facebook and Instagram Ads
- TikTok Ads
- Know how to check the restriction
- Retargeting Campaigns
- Scaling Campaigns
- Pixel Set-Up
- Lookalike Audience/Custom Audience Creation
- Setting product on WP landing page (cart flow, element, or ready template)
- Creative Ads
- Who has experience in running 1000$ + budget daily?
Requirements:
- Bachelor's degree in Mass Communication/Marketing.
- Minimum 5 𝐲𝐞𝐚𝐫𝐬 𝐨𝐟 𝐞𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐜𝐞 as an International Media Buyer.
- Proven Experience in Social Media Buying: Demonstrated ability to create, manage, and optimize campaigns on Facebook, Instagram, and TikTok.
- Data Analysis Skills: Analyzing and interpreting campaign data to make informed decisions.
- Familiarity with Ad Management Tools: Experience with tools like Facebook Ads Manager and any relevant third-party software.
- Budget Management: Experience in managing budgets and maximizing ROI.
- Understanding of Target Audiences: Ability to effectively define and target relevant audience segments.
- Creative Insight: Basic understanding of ad creative requirements for social media platforms.
- Up-to-date with Social Media Trends: Knowledge of current trends and best practices on Facebook, Instagram, and TikTok.
- Collaborative Skills: Ability to work in a team environment and communicate effectively with other departments.