We are looking for an experienced SEO and PPC Specialist who will be responsible for managing all search engine optimization and paid advertising activities. You will play a key role in developing and executing strategies to improve our organic search rankings, drive traffic, and manage successful PPC campaigns.
Key Responsibilities:
- Develop, implement, and manage SEO strategies to increase organic search visibility and traffic.
- Conduct keyword research, competitive analysis, and content optimization to ensure high-ranking keywords.
- Set up and optimize PPC campaigns on Google Ads, Bing, and social media platforms to achieve performance objectives.
- Monitor and analyze website analytics and PPC campaign performance, adjusting strategies as needed.
- Collaborate with content and development teams to ensure SEO best practices are incorporated across web pages.
- Track and report on SEO and PPC metrics, providing insights and recommendations.
- Stay current with SEO and PPC industry trends and algorithm changes.
Qualifications:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3+ years of experience as an SEO and PPC Specialist or similar role.
- Proven success in SEO and PPC campaigns, with a strong portfolio of results.
- Proficiency in Google Analytics, Google Search Console, and Google Ads.
- Experience with SEO tools (e.g., Ahrefs, SEMrush, Moz) and PPC tools.
- Strong understanding of on-page and off-page SEO techniques.
- Ability to analyze data and metrics to drive decision-making and improvements.
- Excellent communication skills and attention to detail.
Preferred Skills:
- Experience with conversion rate optimization (CRO).
- Familiarity with social media advertising and remarketing strategies.
- Knowledge of HTML, CSS, and JavaScript as they relate to SEO.