Seo Content Strategist

Responsibilities

· Do keyword research & identify powerful keywords to drive the most valuable traffic
· Developing link-building strategies & executions
· Performing exhaustive research to gain in-depth knowledge of all customer personas
· Performing extensive research and analysis on consumer thoughts and trends
· Creating specifications and content appropriate for the brand's customer personas
Strategizing content pillars and sub pillars
· Collaborating with content management teams, creative teams, and writers to implement the strategy
· Overseeing writing style and tone for all content
· Developing content governance guidelines for tone, style, and voice of all content, and ensuring they are followed
· Developing editorial strategy, so content is consistent across all delivery platforms
· Conducting periodic content audits
· Tracking and calculating content ROI
· Ensuring that content strategy meets business objectives
· Strategizing and improving content delivery and promotion
· Analyzing content marketing strategy to evaluate whether it's working or not.

Job Requirements

Bachelor’s degree in English, Journalism, Communications, Marketing, or related field
0-2 years of experience as a content writer or in the creative field
Knowledge of SEO and SEM tools and techniques
Basic proofreading and copyediting skills
Excellent command over the English language
Strong analytical and presentation skills
Ability to work under strict deadlines
Demonstrating good attention to detail
Adaptable and creative individual