Job Description
Encyphers is seeking an experienced and highly skilled SEO and Digital Marketing Manager to join our dynamic team. This individual will lead our digital marketing efforts, possess in-depth knowledge of SEO algorithms, and demonstrate expertise in various digital marketing strategies, including off-page optimization techniques. The ideal candidate should have a minimum of 3 years of hands-on experience in SEO and an excellent understanding of Google Tag Manager, Google Ads, Meta Ads, and Search Console, along with proficiency in the following off-page areas:
Responsibilities:
- Develop and implement effective SEO strategies, including off-page tactics such as guest posting, outreach campaigns, and link-building initiatives to increase website traffic, improve rankings, and drive conversions.
- Conduct comprehensive keyword research, analysis, and optimization to enhance organic search visibility.
- Monitor and analyze website performance using Google Analytics and other relevant tools to identify opportunities for improvement.
- Create and manage successful PPC campaigns using Google Ads and Meta Ads.
- Optimize website content, meta tags, and other on-page elements for maximum search engine visibility.
- Collaborate with content creators and developers to ensure SEO best practices are implemented.
- Utilize Google Tag Manager to set up and manage tracking tags, pixels, and analytics scripts.
- Implement off-page strategies for local SEO, including Google My Business optimization.
- Manage reputation across platforms such as Yelp, Trustpilot, and other review sites for effective reputation management.
- Monitor and optimize website speed, mobile responsiveness, and user experience.
- Generate regular reports on SEO performance, campaign effectiveness, and key metrics.
Requirements:
- Minimum of 3 years of proven experience in SEO and digital marketing.
- Expert-level understanding of SEO algorithms, best practices, and industry trends.
- Proficiency in Google Tag Manager, Google Ads, Meta Ads, and Search Console.
- Strong analytical skills with the ability to interpret data and make actionable recommendations.
- Excellent communication and project management skills.
- Up-to-date knowledge of search engine algorithms and ranking factors.
- Proven track record of successfully executing SEO strategies and improving search rankings.
- Bachelor's degree in marketing, Business, or a related field is preferred.