SEO Expert owns the SEO strategy and efforts to increase online visibility and drive more traffic to the company's website. This includes creating and implementing an SEO plan that aligns with the company's overall business goals, conducting keyword research and analyzing website analytics to identify areas for improvement, and working closely with other teams such as marketing, product, and development to ensure that the company's website and online presence are optimized for search engines. Additionally, as SEO Expert you will also be responsible for staying up-to-date on the latest SEO best practices and industry trends, monitoring the competition and making data-driven decisions to ensure the company stays ahead in the space.
Core Responsibilities:
Developing and implementing a comprehensive SEO strategy:
SEO Expert will be responsible for creating a plan that outlines the company's goals, target audience, and tactics for improving search engine rankings and driving more traffic to the company's website.
Collaborating with other teams:
SEO Expert will work closely with teams such as marketing, product, and development to ensure that the company's website and online presence are optimized for search engines and aligned with the company's overall business goals.
Staying up-to-date on industry trends and best practices:
SEO Expert should be knowledgeable about the latest SEO trends and best practices, and be able to make data-driven decisions to ensure the company stays ahead of the competition.
Monitoring and reporting on progress:
SEO Expert will be responsible for monitoring the progress of the company's SEO efforts, analyzing metrics such as website traffic, search engine rankings, and conversion rates, and reporting on the results to stakeholders.
Managing SEO budget and resources:
SEO Expert will also be responsible for managing the SEO budget and allocating resources effectively to ensure that the company's SEO goals are met.
Communicating and collaborating with external agencies and partners:
This includes working with external SEO agencies, link builders, and other partners to help drive more traffic to the company's website.
Continuously testing and experimenting:
SEO Expert will continuously test and experiment with different SEO tactics and strategies to identify what works best for the company and its audience.
What you need for this role: