We are looking for a highly skilled Search Engine Optimization (SEO) Specialist to enhance our online presence and drive organic traffic to our website. The ideal candidate will have a deep understanding of SEO strategies, analytics, and industry best practices to improve search rankings, increase brand visibility, and optimize web content for better performance.
Key Responsibilities:
Develop, implement, and manage SEO strategies to improve organic search rankings.
Conduct keyword research and optimize website content, meta tags, and URLs.
Perform technical SEO audits and recommend improvements for website architecture, page speed, and indexing.
Monitor and analyze SEO performance metrics, including traffic, conversions, and keyword rankings.
Implement and optimize on-page SEO, including internal linking, structured data, and content formatting.
Develop and execute off-page SEO strategies, including link-building campaigns and outreach.
Stay up to date with Google algorithm updates and industry trends to adjust strategies accordingly.
Collaborate with content creators, developers, and marketing teams to enhance website usability and search visibility.
Optimize local SEO strategies for better visibility in Google My Business and local search results.
Utilize tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, and Moz to track and report performance.
Requirements & Qualifications:
Proven experience as an SEO Specialist, SEO Analyst, or similar role.
Strong knowledge of search engine algorithms, ranking factors, and SEO best practices.
Proficiency in SEO tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, or Moz.
Experience with technical SEO (site structure, schema markup, robots.txt, XML sitemaps).
Ability to conduct competitive analysis and implement strategic SEO improvements.
Familiarity with HTML, CSS, and JavaScript as they relate to SEO.
Strong analytical and problem-solving skills with the ability to interpret data-driven insights.
Excellent communication skills and ability to work collaboratively with content and development teams.
Experience with content marketing and keyword-optimized content writing is a plus.
Knowledge of Google Ads, PPC, and social media marketing is a plus.
Preferred Qualifications:
Bachelor’s degree in Marketing, Digital Marketing, Computer Science, or a related field.
Certifications in SEO or Digital Marketing (e.g., Google Analytics, HubSpot, SEMrush Academy).
Experience with WordPress, Shopify, or other CMS platforms.