Conducting keyword research to identify the most valuable and relevant keywords for a website or piece of content.
Creating and implementing on-page optimization strategies, including optimizing page titles, meta descriptions, headers, and content for targeted keywords.
Developing and executing off-page optimization strategies, including building high-quality backlinks, social media marketing, and other techniques to increase the website's authority and relevance.
Analyzing website traffic and performance metrics to identify areas for improvement and develop strategies to increase traffic and rankings.
Monitoring search engine algorithm updates and adapting strategies as necessary to maintain or improve rankings.
Conducting technical audits of websites to identify and fix issues that could be impacting search engine rankings, such as broken links, slow page load times, or duplicate content.
Staying up-to-date on industry trends and best practices in SEO and sharing knowledge with the broader marketing team.
Collaborating with other members of the marketing team, including content creators, social media managers, and web developers, to ensure all efforts are aligned and driving towards the same goals.
Communicating with clients or stakeholders to provide updates on SEO performance, explain strategies and tactics, and answer questions about the impact of SEO on overall business results.