Job Description

We are looking for an SEO expert to manage all search engine optimization PPC Specialist.

.Roles & Responsibilities

  • Plan, create, and manage PPC campaigns across a variety of channels
  • Keyword research and management to optimize bids (add PPC keywords and negative keywords)
  • Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
  • Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
  • Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
  • Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
  • Stay on top of search engine and PPC industry trends

Requirements

  • Must have 4 to 5 years of experience
  • Typical Education Requirements:
  • A./B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field
  • Experience with Google Analytics, Google AdWords, and Facebook Business
  • Functional experience with all channels of social media
  • Advanced knowledge of Microsoft Excel and PowerPoint
  • Strong attention to detail
  • Strong interpersonal skills, listening skills, and an articulate presenter
  • Excellent writing proficiency and content creation skills
  • Creative Thinking
  • Analytical skills
  • Research and problem-solving skills
  • BS/MS degree in a IT and Marketing Preferred Skills

Job Summary

  • Published on:2023-05-07 6:07 am
  • Vacancy:1
  • Employment Status:Full Time
  • Experience:4 Years
  • Job Location:Lahore
  • Salary:100000 - 150000 | PKR  / Monthly
  • Gender:No Preference
  • Application Deadline:2024-12-05