Job Description
We are looking for an SEO expert to manage all search engine optimization PPC Specialist.
.Roles & Responsibilities
- Plan, create, and manage PPC campaigns across a variety of channels
- Keyword research and management to optimize bids (add PPC keywords and negative keywords)
- Optimize bidding at keyword, placement, device, geographic, demographic, and other levels
- Perform daily account management of PPC campaigns (review expensive under-performing keywords and ensure PPC campaign does not exceed weekly and monthly ad spend budget, maintain Quality Score, impression share and other important metrics)
- Write engaging and concise copy to modify CTAs on ads to boost click-through-rates and landing pages to boost conversion rates
- Monitor, evaluate, and present the performance of campaigns by generating weekly and monthly performance reports to clients analyzing trends, goals, opportunities, and other key performance indicators
- Stay on top of search engine and PPC industry trends
Requirements
- Must have 4 to 5 years of experience
- Typical Education Requirements:
- A./B.S. in Marketing, Business, Communications, Computer Science, Information Technology, or any technology related field
- Experience with Google Analytics, Google AdWords, and Facebook Business
- Functional experience with all channels of social media
- Advanced knowledge of Microsoft Excel and PowerPoint
- Strong attention to detail
- Strong interpersonal skills, listening skills, and an articulate presenter
- Excellent writing proficiency and content creation skills
- Creative Thinking
- Analytical skills
- Research and problem-solving skills
- BS/MS degree in a IT and Marketing Preferred Skills