Job Description
As an SEO Specialist, you will be involved in strategic planning, tactical execution, analysis, and continuous improvement of the campaigns, as well as enhancing search engine rank performance, traffic, engagement, and conversions through seamless integration of content and development practices.
Responsibilities and Duties:
- Conduct thorough keyword research for SEO and PPC initiatives.
- Manage and optimize PPC campaigns across various platforms.
- Develop a robust paid search strategy with established KPIs.
- Actively test and analyze targeting criteria to achieve campaign goals.
- Dedicate efforts to improve site speed and page ranking, focusing on technical SEO.
- Stay updated with industry trends and contribute to case studies and training.
- Create monthly and quarterly business reviews and executive-facing presentations.
Skills, Expertise, and Qualifications
Requirement & Qualification:
- 3 - 5 years of relevant experience with a degree in Computer Science
Technical Skills:
- Proficient in managing advertising platforms, including Google, Bing, Facebook, and Instagram Ads.
- Proven experience in technical SEO, with the ability to implement structured markup and address server errors and page speed issues.
- Working knowledge of programming languages, including Javascript and HTML, in the context of SEO.