Job Description
We are seeking an experienced and highly skilled SEO Specialist to join our team and drive organic growth for our software services in the U.S. market. The ideal candidate will have a comprehensive understanding of all aspects of SEO, including keyword research, on-page optimization, off-page SEO, technical SEO, backlink building, and content strategy. You will also be responsible for developing SEO strategies for fresh websites from scratch and creating content that helps our website rank high on search engines.
Key Responsibilities:
- SEO Strategy Development: Develop and execute comprehensive SEO strategies from scratch for software services targeting the U.S. market.
- Keyword Research: Conduct in-depth keyword research to identify relevant, high-traffic keywords that align with our software services and business goals.
- On-Page SEO: Optimize website content, meta tags, headers, URLs, and images for SEO, ensuring our website is fully optimized for search engines.
- Off-Page SEO: Implement off-page SEO techniques, including backlink building and digital PR to improve our website’s domain authority and search engine ranking.
- Technical SEO: Perform technical audits and resolve any SEO-related issues such as site speed, crawl errors, indexing problems, and schema markup.
- Content Creation: Collaborate with the content team to create SEO-optimized blog posts, landing pages, and other content types that drive organic traffic.
- Performance Monitoring: Track SEO performance metrics using tools like Google Analytics, SEMrush, Ahrefs, and others, and report on the effectiveness of SEO strategies.
- SEO for Software Services: Tailor SEO strategies specifically for promoting software services, with a focus on lead generation and driving relevant traffic from the U.S. market.
- SEO for Fresh Websites: Lead the SEO efforts for new website launches, ensuring early-stage optimization and building a strong foundation for long-term SEO success.
Qualifications:
- Proven experience (3+ years) in SEO, ideally with experience in software services or technology companies.
- Strong understanding of SEO best practices, including on-page, off-page, and technical SEO.
- Expertise in keyword research, link building, and content optimization.
- Experience in writing and optimizing blog content and website copy that supports SEO goals.
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, and others.
- Familiarity with website content management systems (e.g., WordPress, Webflow) and the ability to optimize them for SEO.
- Experience in SEO for U.S. markets, with knowledge of the latest trends and ranking factors specific to the region.
- Ability to implement SEO strategies from the ground up for fresh websites.
- Basic knowledge of HTML, CSS, and JavaScript to communicate effectively with developers regarding technical SEO issues.