As SEO Specialist , you will lead our SEO initiatives, ensuring best practices in technical, on-page, and off-page SEO. You will collaborate with content creators, developers, and marketers to implement strategies that maximize website visibility and performance.
Key Responsibilities
Develop and execute effective SEO strategies to improve search rankings and increase organic traffic.
Conduct in-depth keyword research and optimize content accordingly.
Perform technical SEO audits, fix site issues, and enhance website structure.
Manage off-page SEO efforts, including link-building strategies.
Create SEO-friendly content guidelines and coordinate with content teams.
Monitor and analyze SEO performance using tools like Google Analytics, Search Console, SEMrush, and Ahrefs.
Stay updated on algorithm changes, SEO trends, and industry best practices.
Collaborate with cross-functional teams to implement SEO recommendations.
Generate and present regular SEO reports, tracking progress and performance metrics.
Requirements
Proven experience as an SEO Specialist with a strong track record of success.
Proficiency in SEO tools (Google Analytics, Search Console, SEMrush, Ahrefs, etc.).
Solid understanding of technical SEO (site audits, HTML, URL structures, etc.).
Experience working with CMS platforms like WordPress.
Strong analytical skills with data-driven decision-making abilities.
Excellent communication skills and ability to work independently and in a team.
Preferred Qualifications
Experience with eCommerce SEO (Shopify, WordPress, etc.).
Familiarity with PPC and Google Ads strategies.
Bachelor’s degree in Marketing, Business, or a related field.