Job Description
We are seeking a Social Media Executive with extensive knowledge of video-based social media platforms such as TikTok, YouTube, Instagram Reels, and others. The ideal candidate will have a proven track record of increasing and improving engagement on these platforms. If you are creative, analytical, and passionate about social media trends, we would love to hear from you.
Key Responsibilities:
- Develop and implement effective social media strategies tailored to video-based platforms.
- Identify and leverage trends, hashtags, and opportunities to create viral content.
- Produce, edit, and curate high-quality video content that aligns with our brand and resonates with our audience.
- Engage with followers, respond to comments, and manage interactions in a timely and professional manner.
- Monitor and analyze key performance indicators (KPIs) for video content on social media platforms.
- Prepare regular reports on social media performance, including insights and recommendations for improvement.
- Use analytics tools to measure the effectiveness of campaigns and strategies.
- Develop and execute innovative social media campaigns to drive engagement and brand awareness.
- Stay up-to-date with the latest features, updates, and best practices for video-based social media platforms.
- Optimize profiles and content to maximize visibility and engagement.
Qualifications:
- Bachelor’s degree in Marketing, Communications, or a related field is preferred.
- Proven experience as a Social Media Executive or similar role.
- In-depth knowledge of TikTok, YouTube, Instagram Reels, and other video-centric platforms.
- Strong video production and editing skills.
- Proficiency in using social media management and analytics tools (e.g., Hootsuite, Buffer, Google Analytics).
- Strong analytical skills and the ability to interpret data and trends.