Gold-Stellar Advertising is seeking a talented and experienced Social Media Manager to join our team.
As a Social Media Manager, you will play a pivotal role in developing and implementing effective social media strategies for our clients.
Responsibilities:
Develop and execute social media strategies across various platforms, including but not limited to Facebook, Instagram, Twitter, LinkedIn, TikTok and YouTube.
Create engaging and compelling content, including text, image, and video, tailored for each social media channel to increase brand awareness, drive website traffic, and generate leads.
Manage day-to-day social media activities, including content creation, scheduling, posting, and monitoring social media accounts.
Monitor social media trends, industry news, and competitor activities to identify opportunities for growth and improvement.
Implement social media advertising campaigns and performance tracking.
Analyze social media metrics and provide regular reports on the effectiveness of campaigns, identifying areas for improvement and proposing actionable recommendations.
Stay up-to-date with social media best practices, emerging trends, and new technologies to maximize our social media presence.
Qualifications:
Bachelor's degree in marketing, communications, or a related field.
In-depth knowledge of social media platforms, their features, and best practices for organic and paid content.
Strong understanding of social media analytics and the ability to interpret data to optimize performance.
Excellent written and verbal communication skills, with a keen eye for detail and the ability to craft compelling and engaging content.
Creative thinking and the ability to generate innovative ideas to enhance social media presence and drive engagement.
Strong organizational and multitasking skills to effectively manage multiple social media accounts and projects simultaneously.
Ability to work independently and as part of a team, with excellent collaboration and interpersonal skills.
Knowledge of graphic design principles and basic photo and video editing skills are a plus.