Job Description
We are seeking a talented and creative Social Media Marketer to join our team. As a Social Media Marketer, you will develop and implement social media strategies to increase brand awareness and engagement. The ideal candidate must be passionate about social media trends and possess excellent communication and analytical skills.
Responsibilities:
- Develop and implement comprehensive social media strategies to increase brand visibility and engagement on various platforms, including Facebook, Instagram, Twitter, LinkedIn, TikTok, and others.
- Create engaging social copies, including graphics and videos that align with the brand voice and resonate with the target audience.
- Manage all social media channels, including scheduling and publishing content, responding to comments and messages, and monitoring user engagement.
- Stay up-to-date with the latest social media trends and tools and integrate them into the overall strategy to maximize results.
- Collaborate with cross-functional teams, including marketing, design, and writers, to ensure maximum results.
- Plan and execute social media advertising campaigns to reach specific target audiences and achieve campaign objectives.
- Prepare regular reports on social media performance and present findings and recommendations to management.
Qualifications:
- Bachelor’s degree in marketing, Communications, or related field.
- Proven experience as a Social Media Marketer or similar role, with a strong portfolio showcasing successful social media campaigns.
- Proficiency in social media management tools.
- Solid understanding of social media analytics and tracking tools (e.g., Google Analytics, Facebook Insights).
- Excellent written and verbal communication skills.
- Strong project management skills with the ability to multitask and prioritize in a fast-paced environment.
- Creative thinker with the ability to generate innovative ideas and solutions.
- Ability to work independently as well as collaboratively within a team.
- Experience with graphic design and video editing software is a plus.