We are seeking a highly skilled and strategic Social Media Marketing Specialist to enhance our brand's digital presence. The ideal candidate will be responsible for developing and executing innovative social media campaigns, increasing engagement, and driving brand awareness across various platforms.
Key Responsibilities:
Develop and implement data-driven social media strategies aligned with business objectives.
Create, schedule, and manage engaging content (graphics, videos, and copy) for social media platforms, including Facebook, Instagram, LinkedIn, Twitter, TikTok, and YouTube.
Plan and execute paid social media advertising campaigns to increase brand visibility and lead generation.
Monitor social media performance using analytics tools and optimize campaigns based on insights.
Engage with the online community by responding to comments, messages, and reviews in a timely and professional manner.
Stay updated with the latest social media trends, algorithm updates, and emerging digital marketing strategies.
Conduct competitor analysis and identify opportunities for growth and differentiation.
Collaborate with the content, design, and marketing teams to maintain brand consistency.
Work with influencers and industry leaders to enhance brand reach and credibility.
Track key social media KPIs and prepare detailed performance reports for management.
Requirements:
Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
2-4 years of proven experience in social media marketing.
Strong knowledge of social media platforms, algorithms, and best practices.
Experience in running and optimizing paid social media campaigns (Facebook Ads, LinkedIn Ads, Instagram Ads, etc.).
Proficiency in social media management tools (Hootsuite, Buffer, Sprout Social, Meta Business Suite, etc.).
Strong analytical skills and ability to interpret social media metrics.
Excellent communication and content creation skills.
Experience with graphic design and video editing tools (Canva, Adobe Photoshop, Adobe Premiere, etc.) is a plus.
Ability to work independently and manage multiple projects effectively.