Social Media Specialist/ Lead

Job Description

Responsibilities:

·       Develop new content ideas, strategies, and campaigns to grow and engage social reach.

·       Oversee creative development and execution of always-on social content.

·       Manage monthly editorial calendar to ensure all content is planned and aligned to relevant seasonal, cultural, and brand moments.

·       Oversee community engagement efforts—including social insights, community management, surprise & delight moments, giveaways, and user-generated content curation.

·       Deliver regular reports with comprehensive metrics and actionable insights to optimize content performance and future campaigns.

·       Stay on top of social memes and culture, surfacing trends to share with the wider team; stay informed on the latest platform best practices; cultivate strong relationships with platforms (Twitter, Instagram, Facebook, LinkedIn etc.), gaining access to emerging features and technologies.

• Create a paid social media strategy with retargeting attributes, audience building.

🔵 Qualifications & Skills:

• Proficiency in many social media platforms.
• Fluency in Microsoft Office suite (Outlook, Excel, Word, PowerPoint, etc.)
• 5-7 years of solid work experience preferably in a multi-category environment or platform-based environment.
• Excellent written and verbal communication skills.
• Attention to detail due to multiple campaigns and stakeholders’ alignment at the same time.
• Ability to manage multiple stakeholders and collaborate with them on various initiatives.
• Strong understanding of social media platforms and their audiences.
• Experience with social media management tools and analytics platforms.
• Knowledge of marketing in general and digital marketing in particular.