The Senior SEO Specialist will contribute to and oversee the search engine optimization strategy, SEO tactics, and site health for our clients. They will apply best practices to the day-to-day execution and maintenance of SEO strategies and ensure their team is following best practices as well. The Senior SEO Specialist will be responsible for ongoing reporting of the performance of the SEO strategy against predetermined OKRs.
Key Responsibilities:
To improve the organic rankings and search traffic for affiliate marketing sites.
Onsite Optimization related to page titles, URLs, redirects, internal link structures, sitemaps review/maintenance
Keyword research to identify and discover or update semantic or topical content strategy (entity optimization)
Monitor, track, and analyze keyword and topic ranking performance on an ongoing basis, and optimize SEO campaigns as necessary
Continuous monitoring of search metrics to be proactive in decision-making
Work with a team to develop and execute site migration, content, and redirect strategies for large and complex websites
Keep abreast of the latest SEO tools and techniques and communicate learnings to all project stakeholders.
Skilled in competitive analysis and identifying strategies to facilitate our clients in reaching the top of their industry.
Collaborate with different teams, such as website management, business intelligence, content, UI design, branding/PR, and engineering team on the execution of projects
Discover & evaluate organic competitors and prepare Content Gap Analysis reports.
Identify areas for on-site improvements in site structure, internal linking, and content
Prepare Backlink audits and fix errors found in Google Search Console.
Create and update tasks in our project management system and collaborate across teams
Perform timely follow-ups across teams to ensure Technical, On-Page, and Off-Visibility, Site Health, Domain Authority, and Keyword Growth in the Top 10 SERPs.
Qualifications:
5+ years of working in SEO,2+ years' technical SEO experience and an eagerness to learn
Familiarity with Schema, JSON LD, and entity schema.
Experience with technical SEO audits and management of tasks for audit errors.
Experience improving page speed load times and core web vitals.
Knowledge of ranking factors, quality guidelines, google best practices, and search engine algorithms is preferable.
Working knowledge of interlinking strategies and best practices.
latest trends and best practices in SEO and Semantics is a plus.
Proficiency in Google Analytics & Google Search Console;
Working knowledge of WordPress and/or HTML/CSS;
Working knowledge of tools such as: SEMRush, AHREFS, Link Research Tools, Screaming Frog, Moz and other tools for organic traffic measurement;
Intermediate functional knowledge of Excel.