Roles & Responsibilities
Assisting in the formulation of digital marketing strategies to build a lasting relationship with consumers.
Prepare and support in formulating plans to improve the digital presence of the organization.
Support in the day-to-day SEO activities (both Off-page and On-page like keyword, image optimization, etc.).
Promote flyers and videos into various social media groups, bringing in more sales and leads.
Monitor the company's presence on social media (Twitter, Facebook, Instagram, LinkedIn, etc.) and suggest new plans and strategies to improve the same.
Launch optimized online adverts through Google Ads, Facebook Advertising, etc. to increase company and brand awareness.
Prepare online newsletters and promotional emails and organize their distribution through various channels.
Provide creative ideas for content marketing and blog updates on the website.
Coordinate with the design team to produce promotional materials on time.
Measure the performance of digital marketing efforts using various Web analytics tools (Google Analytics, Web Trends, etc.)
Acquire insight into online marketing trends and keep strategies up to date.
Establish and maintain collaborative partnerships with media agencies, social influencers, and vendors.
Run email campaigns, WhatsApp Bulk Messaging, SMS, and others as required by the company.
Analyze the web traffic using web analytics tools (e.g., Google Analytics, Net Insight, Web Trends, etc.) regularly.
Suggest strategies to improve web traffic for the website.
Engage in research to suggest better tools for improving the database.
Analyze the new trends in social media and digital marketing and suggest new strategies to be implemented.
Work Experience
Minimum 3-5 years experience in their Job roles
Work Experience
Any Bachelors/Masters Degree with relevant qualification