Job Description
We are seeking a highly skilled and experienced Technical SEO and Digital Advertising Specialist to join our team. In this role, you will be responsible for developing and implementing effective strategies to improve website rankings, increase organic traffic, and enhance overall online presence through technical SEO practices. Additionally, you will oversee digital advertising campaigns to drive targeted traffic and achieve business objectives.
Responsibilities:
- Conduct thorough technical SEO audits to identify website issues and provide actionable recommendations for optimization.
- Collaborate with web development teams to implement technical SEO best practices, including optimising crawlability, indexability, and site structure.
- Monitor website performance metrics using analytics platforms to track rankings, monthly traffic, and linking websites.
- Stay up to date with industry trends and algorithm updates to ensure compliance and adapt the technical SEO strategy accordingly.
- Plan, execute, and optimize digital advertising campaigns across various platforms, including Google Ads, social media platforms, and display networks.
- Conduct keyword research and ad targeting to maximize campaign performance and audience reach. Monitor campaign performance, analyse data, and provide insights and recommendations for optimizations.
- Collaborate with creative teams to develop compelling ad copies and landing page designs for maximum conversion rates.
- Utilize experience with code (e.g., HTML, CSS, JavaScript) to implement technical SEO enhancements and troubleshoot website issues.
Requirements Bachelor’s degree in marketing, Digital Marketing, or a related field.
Proven working experience in Technical SEO and Digital Advertising.
- In-depth knowledge of technical SEO best practices, including website auditing, crawlability, indexability, and site structure optimization.
- Proficiency in managing digital advertising campaigns across platforms such as Google Ads, Facebook Ads, LinkedIn Ads and display networks.
- Familiarity with analytics platforms such as Google Analytics and Google Search Console to analyse website performance.
- Experience with code (e.g., HTML, CSS, JavaScript) and understanding of web development principles.
- Strong analytical skills to interpret data and make data-driven decisions.
- Excellent communication and collaboration skills to work effectively with cross-functional teams
- A proactive mindset with a passion for staying updated with the latest trends and technologies in SEO and digital advertising.
Job Timings: 8 PM to 5 AM Pakistan Standard Time
Benefits
- Comprehensive family medical insurance
- Market Competitive Salary
- Friendly work environment
- Flexible work arrangements (Including remote work)
- Company-provided gadgets