As a team member of SandLab Production department you are responsible to do research on industry topics and trends, optimize content for organic search, revise and edit pieces, and collaborate with other writers and marketers to ensure brand consistency. Additionally, you need to be creative, strategic, detail-oriented, and able to meet deadlines.
Responsibilities
* Write content that promotes our products and services
* Developing content for blogs, articles, product descriptions, social media, and the company website.
* Conduct in-depth research and convey findings with accuracy
* Revise and edit content before publication
* Assisting the marketing team in developing content for advertising campaigns.
* Proofreading content for errors and inconsistencies.
* Editing and polishing existing content to improve readability.
* Conducting keyword research and using SEO best practices to increase traffic to the company website.
* Creating compelling headlines and body copy that will capture the attention of the target audience.
* Identifying customers’ needs and recommending new content to address gaps in the company's current content.
* Stay current on marketing and general industry trends to augment content development
* Work with content strategists to build editorial calendars
* Collaborate with team members to ensure alignment and consistency in branding, style, and messaging
* Apart from this you are responsible to perform any other tasks assigned by the management or the Team lead
Requirements
* Self-motivated and able to work independently or collaboratively to produce high-quality deliverables
* Four-year degree in Journalism, English, Fine Arts, Advertising, Marketing or related field
* 1 year of experience in a professional writing environment
* Demonstrated ability to write on a professional level (writing samples needed)
* An understanding of Internet search and an ability to learn more about it
* Increase website traffic by following SEO best practices
* Complete writing assignments within project specifications and deadlines
* Proven ability to work in MS Word, Google docs